We make AdTech
work better.

TCHT partners with brands, agencies, publishers and platforms to find the commercial value their business isn't capturing yet. We bring the operating experience, commercial instincts and industry relationships to build the strategies, products and partnerships that unlock it.

MARKETER PUBLISHER
>$4BN
Programmatic Spend Represented
$100M+
Incremental Revenue Unlocked
Achieved in 3 Years
Since 2023

Our clients say it best.

"

Jounce's work with TCHT has been transformative for our business. Taylor brings a unique combination of industry depth, product insight, and commercial expertise that has been essential in transforming our go to market strategy. He has been a true thought partner.

Chris Kane
Founder & CEO, Jounce Media
If you're looking for someone who will treat your goals like his own, Taylor is that person. He learned our business fast, and not just at the surface level. He understood the question behind the question and quickly became a member of our team. He was proactive, helped us avoid pitfalls before they happened, and consistently pushed us forward.
Deborah Correa
Chief Customer Officer, Resonate
"

Taylor's guidance, expertise & knowledge was invaluable and he ultimately helped us unlock triple-digit YoY growth. Taylor walks into every conversation prepared and with a strong POV on where additional improvements could be made. He is a tremendous teammate, a real change-agent, and a genuine executive partner.

Tim Smith
SVP Corporate Development, Basis Technologies
"

Jounce's work with TCHT has been transformative for our business. Taylor brings a unique combination of industry depth, product insight, and commercial expertise that has been essential in transforming our go to market strategy. He has been a true thought partner.

Chris Kane
Founder & CEO, Jounce Media
What we do

Where expertise meets execution.

We work across every layer of the programmatic ecosystem. We don't just advise. We build, execute and stay accountable for the result.

Core Practice
Commercial & Product Strategy

Most businesses are sitting on commercial opportunities they haven't seen yet. We work with brands, agencies, publishers and platforms to identify those opportunities and build the GTM strategy, product development and partnerships to capitalize on them, turning existing assets into new revenue streams.

Revenue acceleration and GTM strategy
Product development and commercialization
Strategic partnerships and deal brokerage
Margin optimization and growth strategy
Executive advisory and change management
02
Supply Path Optimization
Audit and rationalize your programmatic supply chain, cutting redundant intermediaries, reducing fees, and routing spend through the highest-quality paths. Supply strategy and commercialization.
SPOExchange StrategyFee AnalysisMFAMonetization
03
Data Monetization
Help brands, agencies, publishers, data providers and platforms monetize what they already have. Maximize demand on your terms.
1P DataTaxonomiesDistributionActivation
04
Curation
Curated programmatic inventory has taken over the bidstream. We help our clients benefit from this shift whether you are a DSP, brand, agency, SSP or publisher. There is real value, even for the skeptics.
PMPsMarketplacesAudiences
05
Retail Media Networks
From major telecoms and Fortune 50 retailers to regional grocery co-ops, we've built and scaled retail media networks across some of the most complex first-party data environments in the industry.
RMNOnsiteOffsiteMeasurement
06
Traffic Shaping & Bi-Directional Optimization
The bidstream is riddled with bid duplication, bad paths and irrelevant inventory. We put advertiser KPIs at the center, aligning the buy and sell sides to a common goal.
Bid FilteringMatch RatesQPS
Taylor Simons
Taylor Simons
Founder & Principal Consultant
About

Operator. Executive Adviser. Change Agent.

TCHT brings operating experience across every layer of the programmatic ecosystem, with the technical depth to understand what's possible and the commercial instincts to find what others miss.

Every engagement starts by finding the answer to a simple question: where is the value your business isn't capturing yet? The answer is almost always a combination of better strategy, smarter deal design, and the right partnerships. That's what TCHT is built to deliver.

Press & Media

Featured coverage.

Digiday
Digiday Media Buying Briefing
For a small independent, Butler/Till is innovating on a number of levels

Digiday's Michael Bürgi spotlighted Butler/Till's innovation fund, a model that redirects DSP and SSP rebates into client experimentation rather than agency margin. TCHT's work with the agency was part of the story.

Read on Digiday →
AdTechGod
AdTechGod Pod Ep. 87 · 27 min
SPO, AI, and the End of the Open Exchange

Taylor joined the AdTechGod Pod on Marketecture to break down the future of supply path optimization, how AI is reshaping programmatic buying, and why the open exchange model is under existential pressure.

Listen on Marketecture →
Get in touch

More revenue, stronger partnerships and a better version of your business are closer than you think.

Let's go build it. taylor@tchtconsulting.com